Netflix (NASDAQ: NFLX) launched its ad-supported tier last month, and investors are eager to see how it fared. After a report surfaced indicating the streaming service was falling short of guaranteed ad impressions for marketing agencies, it's no surprise signups for the low-priced tier are a bit scant. Digging into data on new signups provided by Antenna, an analytics firm, can provide investors with a better understanding of how Netflix fared in its first month offering an ad-supported version of the service. Read More...
Netflix (NASDAQ: NFLX) launched its ad-supported tier last month, and investors are eager to see how it fared. After a report surfaced indicating the streaming service was falling short of guaranteed ad impressions for marketing agencies, it’s no surprise signups for the low-priced tier are a bit scant. Digging into data on new signups provided by Antenna, an analytics firm, can provide investors with a better understanding of how Netflix fared in its first month offering an ad-supported version of the service.
