Ad buyers expect overall ad spend to decline about 20% in the second half of 2020, according to a survey from IAB last month. Traditional media will see a decline in ad spend, but most digital advertising channels will grow considerably in the second half of 2020. 59% of connected TV advertisers expect to increase their spend in the second half of the year, according to IAB's survey. Read More...
3 Places Advertisers Are Still Increasing Spend Despite COVID-19
Ad buyers expect overall ad spend to decline about 20% in the second half of 2020, according to a survey from IAB last month. Traditional media will see a decline in ad spend, but most digital advertising channels will grow considerably in the second half of 2020. 59% of connected TV advertisers expect to increase their spend in the second half of the year, according to IAB’s survey.
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