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Reuters

Discovery to combine its Discovery+ with WarnerMedia’s HBO Max

Discovery Inc Chief Financial Officer Gunnar Wiedenfels on Monday provided the most concrete details to date about the media company’s plans to combine its Discovery+ streaming service with HBO Max once the acquisition of WarnerMedia closes. Wiedenfels said the services would unite to create a more broadly appealing consumer product, with HBO Max’s more “male skewing” scripted series complementing Discovery’s reality shows, with their heavily female viewership. “The acquisition power of HBO Max, combined with the retention power of the Discovery content, I think, is going to make for a blowout DTC (direct-to-consumer) product,” Wiedenfels told the Deutsche Bank Annual Media, Internet & Telecom Conference, using the industry’s term for streaming.