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3 Takeaways From Wayfair’s Brick-and-Mortar Plans
Wayfair (NYSE: W) has made billions by being online from the beginning. The e-commerce home goods and furnishings retailer said in a Dec. 7 press release that it will open three stores next year, two under the AllModern name at open-air shopping centers operated by privately held WS Development in Lynnfield and Dedham, Massachusetts, as well as a Joss & Main store in Simon Property Group’s Burlington Mall, also in Massachusetts. Wayfair began operating pop-up shops at locations in four states in 2018, followed by a retail store in a Natick, Massachusetts, mall in 2019 that lasted about a year.
