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American City Business Journals
Coca-Cola is done with Honest Tea. Seth Goldman is ‘fired up’ — and intends to fill the void.
As it turns out, Seth Goldman still has an entrepreneurial thirst to quench. Less than two weeks after The Coca-Cola Co. (NYSE: KO) said it would discontinue Honest Tea — the bottled tea company Goldman helped create in the late 1990s and fully sold to the consumer giant in 2011 — he is jumping back into the space with his original co-founder, Barry Nalebuff, and his Eat the Change partner, celebrity chef Spike Mendelsohn. The trio plans to launch a new bottled tea line as part of Eat the Change, Goldman’s 2-year-old snack company, now set to broaden to beverages later this year.
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