Aggregated or “anonymized” data may not be enough to protect your identity. Data collected by technology companies is typically “anonymized,” so it can be used by marketers and advertisers — “99.98%” of people were correctly identified in anonymized datasets using 15 characteristics, including age, gender and marital status. “While rich medical, behavioral, and socio-demographic data are key to modern data-driven research, their collection and use raise legitimate privacy concerns,” the study concluded. Read More...
A disturbing theory after Equifax and Facebook settlements — aggregated data is NOT enough to protect your privacy
Aggregated or “anonymized” data may not be enough to protect your identity. Data collected by technology companies is typically “anonymized,” so it can be used by marketers and advertisers — “99.98%” of people were correctly identified in anonymized datasets using 15 characteristics, including age, gender and marital status. “While rich medical, behavioral, and socio-demographic data are key to modern data-driven research, their collection and use raise legitimate privacy concerns,” the study concluded.
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