The closures bring Jumia’s footprint in Africa to 11 countries and point to the difficulty of running an ecommerce business across a continent with weak infrastructure, under-developed logistics and a general lack of trust in online shopping. Sacha Poignonnec, co-chief executive, said the exits were routine, as the company reassesses its markets, products and services. On Tuesday, Jumia also said it is in effect shutting its travel website. Read More...
The closures bring Jumia’s footprint in Africa to 11 countries and point to the difficulty of running an ecommerce business across a continent with weak infrastructure, under-developed logistics and a general lack of trust in online shopping. Sacha Poignonnec, co-chief executive, said the exits were routine, as the company reassesses its markets, products and services. On Tuesday, Jumia also said it is in effect shutting its travel website.
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