Take sparkling water, some cheap alcohol usually distilled from sugar, add some fruit flavouring, stick it in a brightly coloured can — and you have a new US drinks craze, “spiked seltzer”. The undisputed leader in this market is White Claw, a brand owned by private Canadian company Mark Anthony Brands, which had an unexpected boost at the start of the summer when a mocking YouTube video by comedian Trevor Wallace went viral. Read More...
Take sparkling water, some cheap alcohol usually distilled from sugar, add some fruit flavouring, stick it in a brightly coloured can — and you have a new US drinks craze, “spiked seltzer”. The undisputed leader in this market is White Claw, a brand owned by private Canadian company Mark Anthony Brands, which had an unexpected boost at the start of the summer when a mocking YouTube video by comedian Trevor Wallace went viral.
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