American City Business Journals
Burger King will invest $400M over two years to upgrade operations, technology
Burger King will invest $400 million to accelerate its sales growth over the next two years through marketing, store remodeling and upgraded technology. The Miami-based fast-food chain’s Reclaim the Flame plan aims to improve operations, customer experience, menu offerings and advertising. “We believe now is the time to make a significant investment to accelerate the work given the quality of the team, focus of the plan, commitment of our franchisees and the opportunity that clearly exists for our iconic brand to Reclaim the Flame and be the first choice for a high-quality meal, an exceptional experience, and a great value,” Jose Cil, CEO of Restaurant Brands International Inc. (NYSE: QSR), said in the press release.
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