Alphabet Raises Monthly YouTubeTV Price by 30% to $64.99

Subscribers of Alphabet's (NASDAQ: GOOG)(NASDAQ: GOOGL) YouTube TV will have to reach a little deeper into their pockets if they want to keep watching the streaming video service. Effective on Tuesday, YouTube TV's "base plan" now costs $64.99 per month, up from the previous level of $49.99 and nearly double the $35 the service was priced at its rollout. Clearly anticipating negative consumer reaction to such a steep increase at an economically challenging time, YouTube wrote in its official blog that "this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV." Read More...

Subscribers of Alphabet’s (NASDAQ: GOOG)(NASDAQ: GOOGL) YouTube TV will have to reach a little deeper into their pockets if they want to keep watching the streaming video service. Effective on Tuesday, YouTube TV’s “base plan” now costs $64.99 per month, up from the previous level of $49.99 and nearly double the $35 the service was priced at its rollout. Clearly anticipating negative consumer reaction to such a steep increase at an economically challenging time, YouTube wrote in its official blog that “this new price reflects the rising cost of content and we also believe it reflects the complete value of YouTube TV, from our breadth of content to the features that are changing how we watch live TV.”