Shares of Google parent company Alphabet rose more than 7% after the company reported earnings for its second quarter of 2019 after the bell on Thursday.
Alphabet said its board of directors approved the company to repurchase up to an additional $25 billion of its Class C capital stock.
Here are the key numbers:
- Earnings per share: $14.21 per share, ex-items, vs. $11.30 per share expected, per Refinitiv survey of analysts
- Revenue: $38.94 billion, vs. $38.15 billion expected, per Refinitiv
- Traffic acquisition costs: $7.24 billion, vs. $7.27 billion, according to StreetAccount
- Paid clicks on Google properties from Q2 2018 to Q2 2019: +28%
- Cost-per-click on Google properties from Q2 2018 to Q2 2019: -11%
Alphabet beat analysts’ expectations on revenue and EPS but had even lower traffic acquisition costs (TAC) than analysts were hoping for. The metric represents the payments Google makes to companies like Apple for its search engine to be the default browser on their devices.
Google reported advertising revenue of $32.60 billion for the second quarter, compared to $28.09 billion during the same period last year. Google’s other revenue, which includes hardware like its Pixel phones and cloud, came in at $6.18 billion compared to $4.43 billion during last year’s quarter. Google recently installed a new cloud boss, Thomas Kurian, who has been charged with growing the business and has already made some splashy acquisitions, including analytics company Looker.
Alphabet said its revenue from “other bets,” which includes its subsidiaries outside of Google like the self-driving car company Waymo, came in at $162 million compared to $145 million in the year-ago quarter.
TAC as a percentage of Google advertising revenues was slightly lower this year compared to the previous year’s quarter at 22% compared to 23% in 2018. That means the amount Google has to pay other companies to make its service the default is becoming a less significant proportion compared to its advertising revenue. It’s a key figure that analysts and investors look at to assess the health of Google’s business.
Google saw a 28% increase in paid clicks on its properties in Q2 of 2019 compared to the same quarter last year. It also saw an 11% decrease in cost-per-click on Google properties over that same period.
Google now faces even broader threats to its business under the eye of U.S. and foreign antitrust regulators. The U.S. Department of Justice announced Tuesday it’s opening a broad antitrust review of big tech companies. Though it did not name specific companies, the department said it will review the practices of online platforms dominating areas including internet search. Google has about 90% market share in internet search in the U.S. In May, The Wall Street Journal reported the DOJ is planning a separate antitrust probe into Google.
Last quarter, Alphabet recorded a European Commission fine of $1.7 billion as a settlement for stifling competition in the online ad sector. In June, the company said it had begun to appeal the fine.
This story is developing. Check back for updates.
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