Just like pumpkin spice season now starts in August and holiday music can be heard in some stores as early as October, "last chance" sales are also becoming a year-round phenomenon. Traditionally, each year had two major shopping days: Cyber Monday in November and Amazon 's Prime Day in July. Created in 2015 to celebrate the retail giant's 20th birthday, Prime Day has morphed into an annual event in which those who have Amazon's paid subscription service get two days of discounts on many popular brands and in-demand items. Read More...
Motley Fool
Why Amazon Stock Popped Monday Morning
Shares of Amazon (NASDAQ: AMZN) climbed higher Monday morning, adding as much as 3.1%. The catalyst that sent the e-commerce giant higher were reports the company will hold a second Prime Day sale this year, which will kick off in just weeks. In a press release that dropped early this morning, the company introduced Amazon’s Prime Early Access Sale, a shopping event exclusively for Prime members, which will be held on Oct. 11-12.
