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Amazon Advertising Portal Crashes, Disrupting Key Prime Day Sale

(Bloomberg) -- Amazon.com Inc.’s marketing portal for merchants crashed Tuesday night, according to multiple Amazon sellers and consultants, fouling up one of the online retailer’s biggest sales of the year.Most Read from BloombergBlackRock Says Gunman From Trump Rally Appeared in Firm’s AdTrump Security Tightened on Iran Plot Intel; No Link to ShootingAmazon Sold a Used Diaper. It Tanked a Mom-and-Pop BusinessFrom Elon Musk to David Sacks, Silicon Valley’s Trump Backers Cheer Vance as VP PickTr Read More...

(Bloomberg) — Amazon.com Inc.’s marketing portal for merchants crashed Tuesday night, according to multiple Amazon sellers and consultants, fouling up one of the online retailer’s biggest sales of the year.

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The advertising portal is a self-service system where merchants and brands can adjust their ad budgets and bid on key words so their products appear in response to consumer queries. Without that online interface, brands are flying blind with their ad spending on Amazon.

This year’s Prime Day sale, a two-day discounting spree, got off to a fast start Tuesday with sales up almost 12% in the first seven hours compared with the same period last year, according to Momentum Commerce, which manages 50 brands in a variety of product categories. It’s a crucial time for both Amazon and its sellers.

A company spokesperson didn’t provide immediate comment and said he was looking into the matter.

Jed Rawson, whose consulting firm Pirawna manages Amazon accounts that sell nearly $500 million per year on the site, said several sellers are discussing the issue online. All of his clients are affected and Bloomberg reviewed a private Slack channel of Amazon sellers in which four others reported having problems. Several Amazon consultants were also discussing the glitch on LinkedIn.

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