(Bloomberg) — Amazon.com Inc. is leading a $575 million investment in Deliveroo, buying a slice of the fast-growing startup to propel its drive into the European food and groceries business.
The U.S. online retail giant will be joined in the Series G funding round by existing backers T Rowe Price, Fidelity Management and Research Co. and Greenoaks, Deliveroo said in an emailed statement. The London-based startup, which has raised $1.53 billion to date, gets a cash infusion to expand its technology team and network and compete against the likes of Just Eat Plc and Uber Technologies Inc.
Shares in Just Eat dropped nearly 11%, their biggest drop since March 2018. Takeaway.com fell as much as 6.5%, while Delivery Hero SE was down 4%.
Amazon has signaled its growing ambitions in food with Prime Now, which offers deliveries to major British cities within two hours. But it faces stiff domestic competition from the likes of Ocado Group Plc, an online grocery pioneer that licenses its technology to the likes of Kroger Co. and aims to halve that time with a service called Zoom.
Consolidation has also been heating up in the food delivery sector. In one recent deal, Takeaway.com NV agreed to acquire the German businesses of Delivery Hero SE for approximately 930 million euros ($1 billion) in December.
The U.K. food delivery marketplace faces growing competition from Uber Eats, Just Eat, and Deliveroo amid escalating talk of consolidation in the sector. Uber Technologies Inc. was in early talks to buy food-delivery company Deliveroo, Bloomberg reported in September.
Uber Eats and Deliveroo are also battling for so-called virtual restaurants, where eateries lease kitchen space to prepare food for couriers. With no dining rooms or wait staff, these outfits pop up where food delivery companies expect demand, and sell their meals through Uber Eats or Deliveroo’s app.
Deliveroo said the new funding will partly go towards new innovations in the food sector, for example through delivery-only kitchens, as well as new formats.
Amazon closed down its U.K. food delivery service late last year. The investment is one of the U.S. giant’s rare forays into the region. In 2010 3i Group Plc sold BuyVIP.com, private online shopping club, to Amazon for $96.50 million.
(Added share price fall.)
–With assistance from Kit Rees.
To contact the reporter on this story: Edwin Chan in Hong Kong at [email protected]
To contact the editors responsible for this story: Giles Turner at [email protected], ;Robert Fenner at [email protected], Edwin Chan
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