Amazon.com Inc., which has set a high bar for e-commerce convenience with its speedy delivery and “shop anywhere” capability, has stepped it up again with a new free return offer. “They don’t want to make returns too easy because then customers will drive up costs,” said Joel Rampoldt, a managing director in the retail practice at AlixPartners. On the other hand, the trouble of returning an item bought online is one of the reasons why shoppers decide not to make a purchase, Rampoldt said. Read More...
Amazon new free returns add convenience but sending things back shouldn’t be too easy, experts say
Amazon.com Inc., which has set a high bar for e-commerce convenience with its speedy delivery and “shop anywhere” capability, has stepped it up again with a new free return offer. “They don’t want to make returns too easy because then customers will drive up costs,” said Joel Rampoldt, a managing director in the retail practice at AlixPartners. On the other hand, the trouble of returning an item bought online is one of the reasons why shoppers decide not to make a purchase, Rampoldt said.
