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Amazon Prime Day Kicks Off Tomorrow. Here’s How Much Analysts Expect Shoppers To Spend.

Shoppers are expected to spend about $14 billion during Amazon's Prime Day shopping event later this week, according to estimates from Adobe Analytics. Amazon stock was heading slightly higher in Monday morning trading. The e-commerce giant's 10th annual Prime Day will kick off July 16 and run through July 17. Read More...

Shoppers are expected to spend about $14 billion during Amazon’s Prime Day shopping event later this week, according to estimates from Adobe Analytics. Amazon stock was heading slightly higher in Monday morning trading. The e-commerce giant’s 10th annual Prime Day will kick off July 16 and run through July 17.

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