Amazon takes on Stitch Fix with personal shopper service
Amazon.com Inc. continues to take steps in the fashion category with the launch of a styling service, Personal Shopper by Prime Wardrobe, as the e-commerce giant takes on outfit-in-a-box pioneer Stitch Fix Inc. and luxury consignment newcomer RealReal, among others competing for the changing habits of consumers. Personal Shopper by Prime Wardrobe offers Prime members the chance to have a team shop for them based on a customer survey for style and fit preferences. Amazon (AMZN) has been wading further into fashion waters with offerings like the CK x Amazon Fashion Event, which included items from PVH Corp. (PVH) brand Calvin Klein, a limited-time collaboration with Levi Strauss & Co. (LEVI) that was featured during this year’s Prime Day event, and the launch of Prime Wardrobe for all U.S. Prime customers last year, which also gives shoppers the chance to try items before committing to a purchase.
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