The e-commerce giant has been testing a feed on its app that enables shoppers to scroll through TikTok-like photos and videos of products posted by other users. Read More...
TechCrunch
Amazon is internally testing a TikTok-like feed in its app
Amazon is the next company in line to try to generate engagement from a TikTok-like social feed. The e-commerce giant joins the a laundry list of companies that have had the same idea: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, Netflix … what’s next, a vertical video feed on the IRS app that tracks your tax refund? According to Watchful, an AI product intelligence platform, Amazon is testing a vertical photo and video feed in its app among staff.
