NEW DELHI (Reuters) – Amazon.com Inc’s <AMZN.O> Indian unit on Thursday said it will begin offering auto insurance, making India the e-commerce giant’s first market for the service.
Amazon Pay, the India unit’s payments arm, has partnered with private firm Acko General Insurance to offer car and motor-bike insurance, the company said in its blog.
The insurance is currently available on Amazon’s app and mobile website.
Customers of Amazon’s Prime loyalty programme — which promises free movies and music streaming as well as faster deliveries for an annual 999 rupees ($13.36) — will get extra benefits and more discounts, Amazon said.
Amazon’s service will compete with local rivals including digital payments firm Paytm and insurance aggregator Policybazar, which is backed by SoftBank <9984.T>.
India is one the fastest growing markets for Amazon, although it has had to face several regulatory hurdles.
($1 = 74.8012 Indian rupees)
(Reporting by Sankalp Phartiyal; editing by Jason Neely)
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