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Reuters
Japan liquor businesses turn to non-alcoholic drinks to attract Gen Z
TOKYO (Reuters) -Bucking the age-old stereotype of hard-drinking college students, Manaka Okamoto considers the next day’s schedule before cracking open an alcoholic beverage. “If I have to get up early, and I think ‘Oh, I should hold off on drinking,’ then I go for a non-alcohol drink to get a sense of alcohol when I’m drinking alone,” Okamoto, 22, said at a Tokyo restaurant. The effect has been especially pronounced in Japan, where the population is shrinking and younger people drink far less than in previous decades.
