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Amazon’s Biggest Threat in E-Commerce

Amazon (NASDAQ: AMZN) has been the e-commerce king for more than two decades because it's been able to put together a simple shopping solution with a nearly unlimited variety of products. The shopping dynamic has changed in the last few years with the growth of Shopify (NYSE: SHOP), Square (NYSE: SQ), and even Etsy (NASDAQ: ETSY). Here's why it's Google that could create the biggest challenge for Amazon. Read More...

Amazon (NASDAQ: AMZN) has been the e-commerce king for more than two decades because it’s been able to put together a simple shopping solution with a nearly unlimited variety of products. The shopping dynamic has changed in the last few years with the growth of Shopify (NYSE: SHOP), Square (NYSE: SQ), and even Etsy (NASDAQ: ETSY). Here’s why it’s Google that could create the biggest challenge for Amazon.

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