Amazon’s Luxury Stores Just Dealt Another Blow to Department Stores
On Tuesday, Amazon (NASDAQ: AMZN) announced the debut of Luxury Stores, a channel available “by invitation only” and designed to showcase high-end luxury and beauty brands that will launch exclusively on the company’s mobile app. Amazon is describing its latest offering as a “store within a store” experience, and it will include interactive technology that will provide users a 360-degree view of the fashions available, as well as how the clothing will appear on different body types. One of the world’s leading fashion houses, Oscar de la Renta, is the first luxury brand to partner with Amazon on the initiative, and will offer its pre-fall and fall/winter 2020 collections via the channel.
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