AMC Theaters to Reopen Next Week With $0.15 Movie Tickets

AMC Entertainment (NYSE: AMC) will reopen more than 100 theaters beginning Aug. 20, and to lure moviegoers back into the seats, the theater operator will offer tickets for just $0.15 each. While framed as a celebration of its 100th anniversary -- AMC is trumpeting it as "movies in 2020 at 1920 prices" -- the reality is that with Hollywood not releasing any new big-budget movies for at least a month or more, getting people to come out for retread films they could see on Netflix or Amazon Prime won't be an easy sell. Warner Bros. Entertainment, a subsidiary of AT&T's WarnerMedia, has pushed back the release of Tenet, and Wonder Woman 1984 won't appear until October; Disney's Mulan is on hiatus; A Quiet Place II was supposed to appear in September, but now won't be out until April 2021; and the Tom Cruise Top Gun sequel, Top Gun: Maverick, has been postponed from December until next summer. Read More...

AMC Entertainment (NYSE: AMC) will reopen more than 100 theaters beginning Aug. 20, and to lure moviegoers back into the seats, the theater operator will offer tickets for just $0.15 each. While framed as a celebration of its 100th anniversary — AMC is trumpeting it as “movies in 2020 at 1920 prices” — the reality is that with Hollywood not releasing any new big-budget movies for at least a month or more, getting people to come out for retread films they could see on Netflix or Amazon Prime won’t be an easy sell. Warner Bros. Entertainment, a subsidiary of AT&T’s WarnerMedia, has pushed back the release of Tenet, and Wonder Woman 1984 won’t appear until October; Disney’s Mulan is on hiatus; A Quiet Place II was supposed to appear in September, but now won’t be out until April 2021; and the Tom Cruise Top Gun sequel, Top Gun: Maverick, has been postponed from December until next summer.