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The Wall Street Journal
In Avatar, Disney Needs a Gift That Keeps on Giving
Out of five movies that have grossed more than $2 billion in global box office sales, 2009’s “Avatar” had the smallest contribution—27%—coming from the domestic market, according to data from the movie-industry data site The Numbers. China, which at the time had an emerging movie market hungry for big-budget American spectacles, played a significant role in that success. Disney, which inherited the “Avatar” franchise through its 2019 acquisition of Twentieth Century Fox, hasn’t spelled out its streaming plans for “The Way of Water.”
