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Apple Pledges $2.5 Billion for Affordable California Housing

November 4, 2019
(Bloomberg) -- Apple Inc. will contribute $2.5 billion toward easing the housing crisis in California, joining other technology companies in helping alleviate a problem they are often blamed for exacerbating.With the pledge Monday, the Cupertino, California-based iPhone maker follows Facebook Inc. and Google, which have each committed $1 billion to combat skyrocketing housing costs in the Bay Area. In January, Microsoft Corp. pledged $500 million toward affordable housing in Seattle.The growth of technology companies like Apple has contributed to an increasingly imbalanced housing environment. Deep-pocketed tech firms employ tens of thousands of high-earners who have bought or rented homes, leaving fewer options for poor and middle-income residents who are being pushed further and further out of the area. New housing hasn’t been built fast enough to keep up with demand.“Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community,” Chief Executive Officer Tim Cook said in a statement. “Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution.”Apple’s commitment includes $1 billion toward an affordable housing investment fund to finance construction of new housing and $1 billion to help first-time home buyers with financing and down payments.To contact the reporter on this story: Kiley Roache in New York at [email protected] contact the editors responsible for this story: Jillian Ward at [email protected], Molly SchuetzFor more articles like this, please visit us at bloomberg.com©2019 Bloomberg L.P. Read More...

(Bloomberg) — Apple Inc. will contribute $2.5 billion toward easing the housing crisis in California, joining other technology companies in helping alleviate a problem they are often blamed for exacerbating.

With the pledge Monday, the Cupertino, California-based iPhone maker follows Facebook Inc. and Google, which have each committed $1 billion to combat skyrocketing housing costs in the Bay Area. In January, Microsoft Corp. pledged $500 million toward affordable housing in Seattle.

The growth of technology companies like Apple has contributed to an increasingly imbalanced housing environment. Deep-pocketed tech firms employ tens of thousands of high-earners who have bought or rented homes, leaving fewer options for poor and middle-income residents who are being pushed further and further out of the area. New housing hasn’t been built fast enough to keep up with demand.

“Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community,” Chief Executive Officer Tim Cook said in a statement. “Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution.”

Apple’s commitment includes $1 billion toward an affordable housing investment fund to finance construction of new housing and $1 billion to help first-time home buyers with financing and down payments.

To contact the reporter on this story: Kiley Roache in New York at [email protected]

To contact the editors responsible for this story: Jillian Ward at [email protected], Molly Schuetz

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©2019 Bloomberg L.P.

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