Reuters
Deepfake anyone? AI synthetic media tech enters perilous phase
(Reuters) – “Do you want to see yourself acting in a movie or on TV?” said the description for one app on online stores, offering users the chance to create AI-generated synthetic media, also known as deepfakes. How increasingly sophisticated technology is applied is one of the complexities facing synthetic media software, where machine learning is used to digitally model faces from images and then swap them into films as seamlessly as possible. The technology, barely four years old, may be at a pivotal point, according to Reuters interviews with companies, researchers, policymakers and campaigners. “Once the entry point is so low that it requires no effort at all, and an unsophisticated person can create a very sophisticated non-consensual deepfake pornographic video – that’s the inflection point,” said Adam Dodge, an attorney and the founder of online safety company EndTab.
