While Amazon.com Inc. races to get purchases delivered to customers in a day, Target Corp. is getting people to come to them, driving digital sales even as they get customers to go to stores. Target (TGT) says comparable digital sales were up 31% in the third quarter, with 80% of the retailer’s digital growth attributed to customers’ use of same-day services, like Drive Up, which brings packages to shoppers’ cars. As a result, Target has managed to drive online sales without hurting profit. Read More...
As Amazon races to deliver in a day, Target drives digital customers to stores
While Amazon.com Inc. races to get purchases delivered to customers in a day, Target Corp. is getting people to come to them, driving digital sales even as they get customers to go to stores. Target (TGT) says comparable digital sales were up 31% in the third quarter, with 80% of the retailer’s digital growth attributed to customers’ use of same-day services, like Drive Up, which brings packages to shoppers’ cars. As a result, Target has managed to drive online sales without hurting profit.
Add Comment