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Ben & Jerry's Joins Advertising Boycott On Facebook's Platforms To Protest Against Alleged Inaction Over Racism

Unilever NV (NYSE: UN) subsidiary Ben & Jerry's on Tuesday announced it is joining the "Stop Hate For Profit" campaign.What HappenedThe ice-cream brand will stop advertising on Facebook Inc (NASDAQ: FB) and Instagram for a month starting July 1."Ben & Jerry's stands with our friends at the [the National Association for the Advancement of Colored People] and Color of Change, the [Anti-Defamation League], and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy," the company said in a statement."We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate."Why It MattersCivil rights groups, including the NAACP and the AFL, last week started the Stop Hate For Profit campaign, alleging that Facebook has failed to take action against racist and anti-semitic hostilities on its platforms."Let's send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence," the campaign says on its website.A host of other companies, including clothing companies Patagonia, Recreational Equipment or REI, VF Corp. (NYSE: VFC) subsidiary The North Face, and freelance platform Upwork, have also joined the boycott, CNBC reported.FB Price ActionFacebook shares closed nearly 1.3% higher at $242.24 on Tuesday, and inched lower in the after-hours session at $241.87. Unilever shares closed about 0.3% lower at $55.37 in New York the same day.Image: Courtesy of Ben & Jerry'sSee more from Benzinga * Apple To Let Developers Challenge App Store Guidelines, Push Bug Fixes After Uproar * Facebook Looks To Take Over Bankrupt Neiman Marcus' Retail Space At Hudson Yards: Report * Apple Keeps Rejecting Facebook's Gaming App For iPhones, iPads, Sparking Another Antitrust Row(C) 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved. Read More...

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Unilever NV (NYSE: UN) subsidiary Ben &amp; Jerry’s on Tuesday announced it is joining the "Stop Hate For Profit" campaign.” data-reactid=”19″>Unilever NV (NYSE: UN) subsidiary Ben & Jerry’s on Tuesday announced it is joining the “Stop Hate For Profit” campaign.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="What Happened” data-reactid=”20″>What Happened

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The ice-cream brand will stop advertising on Facebook Inc&nbsp;(NASDAQ: FB) and&nbsp;Instagram for a month starting July 1.” data-reactid=”21″>The ice-cream brand will stop advertising on Facebook Inc (NASDAQ: FB) and Instagram for a month starting July 1.

“Ben & Jerry’s stands with our friends at the [the National Association for the Advancement of Colored People] and Color of Change, the [Anti-Defamation League], and all those calling for Facebook to take stronger action to stop its platforms from being used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy,” the company said in a statement.

“We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate.”

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Why It Matters” data-reactid=”24″>Why It Matters

Civil rights groups, including the NAACP and the AFL, last week started the Stop Hate For Profit campaign, alleging that Facebook has failed to take action against racist and anti-semitic hostilities on its platforms.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content=""Let's send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence," the campaign says on its website.” data-reactid=”26″>”Let’s send Facebook a powerful message: Your profits will never be worth promoting hate, bigotry, racism, antisemitism and violence,” the campaign says on its website.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="A host of other companies, including clothing companies Patagonia, Recreational Equipment or REI, VF Corp. (NYSE: VFC) subsidiary The North Face, and freelance platform Upwork, have also joined the boycott, CNBC reported.” data-reactid=”27″>A host of other companies, including clothing companies Patagonia, Recreational Equipment or REI, VF Corp. (NYSE: VFC) subsidiary The North Face, and freelance platform Upwork, have also joined the boycott, CNBC reported.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="FB Price Action” data-reactid=”28″>FB Price Action

Facebook shares closed nearly 1.3% higher at $242.24 on Tuesday, and inched lower in the after-hours session at $241.87. Unilever shares closed about 0.3% lower at $55.37 in New York the same day.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Image: Courtesy of&nbsp;Ben &amp; Jerry’s” data-reactid=”30″>Image: Courtesy of Ben & Jerry’s

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="See more from Benzinga” data-reactid=”31″>See more from Benzinga

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.” data-reactid=”36″>© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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