Reuters
Exclusive-Disney names executive to oversee metaverse strategy -memo
(Reuters) -The Walt Disney Co has appointed an executive to oversee its metaverse strategy, according to an email Disney Chief Executive Bob Chapek sent to staff Tuesday and seen by Reuters. Mike White, an executive in the Media and Entertainment Distribution group, has been named to the new role of senior vice president of Next Generation Storytelling and Consumer Experiences, where he will help define how consumers experience Disney’s coming metaverse. “For nearly 100 years, our company has defined and re-defined entertainment by leveraging technology to bring stories to life in deeper, more impactful ways,” Chapek wrote in the email to staff, adding, “Today, we have an opportunity to connect those universes and create an entirely new paradigm for how audiences experience and engage with our stories.”
