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Book review: Trailblazer by Marc Benioff

The search for spiritual enlightenment is hardly an unfamiliar concept for Silicon Valley pioneers. Benioff describes how he “flipped his organisation upside down and inside out”: allowing the development of software applications by non-employees; empowering external “Trailblazer” advocates inside his customers’ organisations; and creating Dreamforce, the sprawling festival-like extravaganza he hosts for staff and customers in San Francisco every year. Read More...

The search for spiritual enlightenment is hardly an unfamiliar concept for Silicon Valley pioneers. Benioff describes how he “flipped his organisation upside down and inside out”: allowing the development of software applications by non-employees; empowering external “Trailblazer” advocates inside his customers’ organisations; and creating Dreamforce, the sprawling festival-like extravaganza he hosts for staff and customers in San Francisco every year.

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