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Boomers and millennials both love Apple and Amazon, but here are the brands they don’t agree on

Millennials may not like “labels” in general, but they’re as hooked on Amazon as boomers and Gen X. Amazon (AMZN) was one of the few companies to be beloved across every age group, appearing in the top five for Gen Z/millennials, Gen X and baby boomers alike — and with boomers naming it their No. 1 brand overall. Read More...

Boomers and millennials both love Apple and Amazon, but here are the brands they don’t agree on

Millennials may not like “labels” in general, but they’re as hooked on Amazon as boomers and Gen X. Amazon (AMZN) was one of the few companies to be beloved across every age group, appearing in the top five for Gen Z/millennials, Gen X and baby boomers alike — and with boomers naming it their No. 1 brand overall.

Read More

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