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Can Amazon Prime Keep Growing Its Membership?

Amazon (NASDAQ: AMZN) Prime's rampant growth has run out of steam. The online retailer's subscription service ended the first half of 2022 with 172 million members in the U.S., the same as six months ago, according to Consumer Intelligence Research Partners. Prime membership is extremely important to Amazon, with management calling it one of the company's three pillars. Read More...

Amazon (NASDAQ: AMZN) Prime’s rampant growth has run out of steam. The online retailer’s subscription service ended the first half of 2022 with 172 million members in the U.S., the same as six months ago, according to Consumer Intelligence Research Partners. Prime membership is extremely important to Amazon, with management calling it one of the company’s three pillars.

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