Canada Goose Inc. announced Wednesday that its anticipated shoe collection will launch on Nov. 11 in Asia and on Nov. 12 in North America and Europe, the Middle East and Africa.
Canada Goose GOOS, -0.74% has teased the coming shoe collection in previous earnings calls, but offered few details outside of a fall launch.
The collection will include two styles for men and women: the Snow Mantra Boot, inspired by the Snow Mantra Parka that’s know for warmth; and the Journey Boots, which took cues from hiking boots worn in the Alps.
The launch will be accompanied by an advertising campaign shot in British Columbia.
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Though the company most recently reported a loss, results beat expectations. Wells Fargo analysts maintained their overweight stock rating and C$54 price target in an August note that discusses Canada Goose’s “evolution into a lifestyle brand.”
Canada Goose shares have slumped 16% over the past three months, but have rallied 21.3% for the year to date. The benchmark S&P 500 index SPX, -0.75% has gained 14.7% for 2021 so far.
“Bigger picture, Canada Goose’s direct-to-consumer-led model proved especially resilient last year in the fall/winter months as product seasonality kicked despite the disruption from store closures,” Wells Fargo wrote, noting the impact that COVID-19 had on the brand.
“When looking at Canada Goose across the spectrum of other outerwear brands (both mid-tier and luxury) it appears that the brand still has runway for growth as they begin to push ancillary channels, categories and geographies.”
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