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Chinese tech start-ups pursue growth in Indian market

Every couple of months, Aaron Li makes a trip to Gurugram, northern India, where roughly 100 employees man the front lines of Club Factory, the ecommerce start-up he co-founded. Back in China’s tech hotbed Hangzhou, where the five-year-old business is headquartered, another 400 engineers and operators have built India’s fastest-growing ecommerce start-up, a fashion and lifestyle marketplace that is gaining market share by undercutting domestic rivals on price. In years past, China’s entrepreneurial diaspora fanned out around the world, opening service businesses like restaurants and laundromats, and more recently selling a range of China-made consumer products. Read More...

Every couple of months, Aaron Li makes a trip to Gurugram, northern India, where roughly 100 employees man the front lines of Club Factory, the ecommerce start-up he co-founded. Back in China’s tech hotbed Hangzhou, where the five-year-old business is headquartered, another 400 engineers and operators have built India’s fastest-growing ecommerce start-up, a fashion and lifestyle marketplace that is gaining market share by undercutting domestic rivals on price. In years past, China’s entrepreneurial diaspora fanned out around the world, opening service businesses like restaurants and laundromats, and more recently selling a range of China-made consumer products.

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