Coca-Cola will suspend advertising on social media globally for at least 30 days, as pressure builds on platforms to crack down on hate speech.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content=""There is no place for racism in the world and there is no place for racism on social media," the drinks maker’s chairman and CEO James Quincey said.” data-reactid=”24″>”There is no place for racism in the world and there is no place for racism on social media,” the drinks maker’s chairman and CEO James Quincey said.
He demanded “greater accountability and transparency” from social media firms.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="It came after Facebook said it would label potentially harmful or misleading posts left up for their news value.” data-reactid=”26″>It came after Facebook said it would label potentially harmful or misleading posts left up for their news value.
Founder Mark Zuckerberg said Facebook would also ban advertising containing claims “that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status” are a threat to others.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The organisers of the #StopHateforProfit campaign, which accuses Facebook of not doing enough to stop hate speech and disinformation, said the "small number of small changes" would not "make a dent in the problem".” data-reactid=”28″>The organisers of the #StopHateforProfit campaign, which accuses Facebook of not doing enough to stop hate speech and disinformation, said the “small number of small changes” would not “make a dent in the problem”.
More than 90 companies have paused advertising in support of #StopHateforProfit.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="As a result of the boycott, shares in Facebook fell 8.3% on Friday, eliminating $56bn (£45bn) from the company’s market value and knocking $7.2bn off Mr Zuckerberg’s personal net worth, Bloomberg reported. As a result of the loss, Louis Vuitton boss Bernard Arnault replaced the Facebook founder as the world’s third richest individual.” data-reactid=”34″>As a result of the boycott, shares in Facebook fell 8.3% on Friday, eliminating $56bn (£45bn) from the company’s market value and knocking $7.2bn off Mr Zuckerberg’s personal net worth, Bloomberg reported. As a result of the loss, Louis Vuitton boss Bernard Arnault replaced the Facebook founder as the world’s third richest individual.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Coca-Cola told CNBC its advertising suspension did not mean it was joining the campaign, despite being listed as a "participating business".” data-reactid=”35″>Coca-Cola told CNBC its advertising suspension did not mean it was joining the campaign, despite being listed as a “participating business”.
Mr Quincey said the company would use the global “social media platform pause” to “reassess our advertising policies to determine whether revisions are needed”.
Clothes maker Levi Strauss & Co also said it would be pausing advertising on Facebook following Mr Zuckerberg’s announcement. Unlike Coca-Cola, it accused the social media firm of not going far enough.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content=""We are asking Facebook to commit to decisive change," CMO Jen Say said.” data-reactid=”38″>”We are asking Facebook to commit to decisive change,” CMO Jen Say said.
“We want to see meaningful progress towards ending the amplification of misinformation and hate speech and better addressing of political advertisements and content that contributes to voter suppression. While we appreciate that Facebook announced some steps in this direction today – it’s simply not enough.”
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="The #StopHateforProfit coalition – which includes the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL) – said none of the changes would be vetted or verified.” data-reactid=”40″>The #StopHateforProfit coalition – which includes the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL) – said none of the changes would be vetted or verified.
“We have been down this road before with Facebook. They have made apologies in the past. They have taken meagre steps after each catastrophe where their platform played a part. But this has to end now,” it added.
The campaign called on Mr Zuckerberg to take further steps, including establishing permanent civil rights infrastructure within his company; submitting to independent audits of identity-based hate and misinformation; finding and removing public and private groups publishing such content; and creating expert teams to review complaints.
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