Former founders inside large companies are often sidelined instead of promoted. Companies tend to “cocoon” former entrepreneurs rather than elevate them into leadership roles, Shopify Inc. (NYSE:SHOP) co-founder and CEO Tobi Lütke said during a recent episode of the “Founders Podcast.” Lütke said people who have started companies think and act differently inside large organizations. “I feel it’s a very special thing,” he told host David Senra, adding that “companies reject it. Companies cocoon t
‘Companies Cocoon Them,’ Shopify Co-Founder Tobi Lütke Says—Why Ex-Entrepreneurs Get Pushed To The ‘Outskirts’ Instead Of Promoted
January 31, 2026
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