Alphabet Inc. (GOOGL) was originally founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world's most popular search engine with an 87% share of the global search market. The company has diversified far beyond search engines in the past two decades. The majority of Alphabet's revenue is generated from advertising. It also sells brand advertising, which aims to enhance users' awareness and affinity with brands. Advertising is thus a core part of Alphabet's strategy and has guided many of its acquisition decisions, such as the purchase of DoubleClick in 2008 (see below). Read More...
Companies Owned by Alphabet (GOOGL), Google’s Parent Company
Alphabet Inc. (GOOGL) was originally founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world’s most popular search engine with an 87% share of the global search market. The company has diversified far beyond search engines in the past two decades. The majority of Alphabet’s revenue is generated from advertising. It also sells brand advertising, which aims to enhance users’ awareness and affinity with brands. Advertising is thus a core part of Alphabet’s strategy and has guided many of its acquisition decisions, such as the purchase of DoubleClick in 2008 (see below).
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