Consumer companies could do the right thing — and gain loyal customers forever — if they helped combat the coronavirus

About a week since the National Basketball Association shutdown shook North America into concerted COVID-19 crisis response, it’s become obvious that our way forward can’t only come from governments and health-care providers. Given that our health-care system is inadequate for the current crisis (due to economic reality and system design), we now need to enlist the help of society’s other powerful systems. The best way to begin envisioning how major companies can help — especially those with a big physical presence and (potentially idle) infrastructure — might be to start with a specific example: How to expand COVID-19 testing without overwhelming health-care providers and facilities. Read More...