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Content Is Still King for Streaming: Analyst

Streaming giants like Netflix (NFLX) and Paramount (PARA) are doing all they can to fight for viewers, but a new survey out from Deloitte shows streamers may be in some trouble. Jana Arbanas and Jeff Loucks from Deloitte joined Yahoo Finance's Seana Smith and Dave Briggs to discuss the latest digital media trends, including subscription fatigue. "What people are looking for is really compelling unique content, that's why people sign up" said Arbanas. He also points to what the services are providing instead of the price of the streamer when it comes to subscribers turning away, "It's not necessarily cost, it's really about trying to find really great content that speaks to them." The survey polled over 2,000 consumers and it showed that digital media is becoming more interconnected. Fifty-four percent of consumers watch shows or movies on streaming services after hearing about them on social media. "Our younger generations are really looking for a tapestry frankly of media, they are interacting not only with different streaming platforms, but also with user generated content with gaming" Abranas added. Watch the full video here Key Video Moments 00:10 What consumers are looking for from Streaming Services 00:35 Younger Generations looking for more connectivity 01:05 How companies bringing different media typed together Read More...

Streaming giants like Netflix (NFLX) and Paramount (PARA) are doing all they can to fight for viewers, but a new survey out from Deloitte shows streamers may be in some trouble. Jana Arbanas and Jeff Loucks from Deloitte joined Yahoo Finance’s Seana Smith and Dave Briggs to discuss the latest digital media trends, including subscription fatigue.

“What people are looking for is really compelling unique content, that’s why people sign up” said Arbanas. He also points to what the services are providing instead of the price of the streamer when it comes to subscribers turning away, “It’s not necessarily cost, it’s really about trying to find really great content that speaks to them.”

The survey polled over 2,000 consumers and it showed that digital media is becoming more interconnected. Fifty-four percent of consumers watch shows or movies on streaming services after hearing about them on social media. “Our younger generations are really looking for a tapestry frankly of media, they are interacting not only with different streaming platforms, but also with user generated content with gaming” Abranas added.

Watch the full video here

Key Video Moments

00:10 What consumers are looking for from Streaming Services

00:35 Younger Generations looking for more connectivity

01:05 How companies bringing different media typed together

Read More

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