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Cracks Are Forming in Ad Spending. Google and Meta Stock Could Take a Hit.

Loop Capital analysts on Thursday expressed worries about the impact of slowing ad revenue on Alphabet and Meta Platforms They’re not the only ones concerned about the fate of the ad-based internet sector. And while small- and medium-business spending has held up better than expected, Erickson said, he believes more could trim their advertising dollars as inflationary pressures persist. Read More...

Reuters

U.S. business borrowing for equipment rises 16% in May – ELFA

The companies signed up for $9.4 billion in new loans, leases and lines of credit, compared with $8.1 billion a year earlier. “The economy continues to provide jobs and corporate America, in general, reports strong balance sheets – all in the face of a waning health pandemic,” Ralph Petta, ELFA’s chief executive officer, said in a statement. ELFA, which reports economic activity for the nearly $1-trillion equipment finance sector, said credit approvals totaled 76.8%, down from 77.4% in April.

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