If the COVID-19 pandemic has rained on your wedding-day plans, one beer company wants to help couples to drown your sorrows, with a timely — or, others may argue, opportunistic — marketing campaign. The coronavirus has been crashing wedding plans, as lockdowns to fight the spread of the outbreak have locked down many venues and vendors in the $54 billion U.S. wedding industry. More than one in four couples (27%) said they rescheduled their planned ceremonies for 2021, while 26% pushed their nuptials back to later dates in 2020, a recent Wedding Report survey found. Read More...
Did coronavirus sideline your wedding plans? Some companies see a marketing opportunity during the lockdown
If the COVID-19 pandemic has rained on your wedding-day plans, one beer company wants to help couples to drown your sorrows, with a timely — or, others may argue, opportunistic — marketing campaign. The coronavirus has been crashing wedding plans, as lockdowns to fight the spread of the outbreak have locked down many venues and vendors in the $54 billion U.S. wedding industry. More than one in four couples (27%) said they rescheduled their planned ceremonies for 2021, while 26% pushed their nuptials back to later dates in 2020, a recent Wedding Report survey found.
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