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American City Business Journals
Disney unveils new consumer products marking 100th anniversary
The Walt Disney Co.’s lineup of new consumer products, games and publishing titles to mark its 100th anniversary include products from Lego, Adidas, Mattel Inc., Coach, Givenchy and others. Properties that will be featured include those under Disney, Pixar, Star Wars, Marvel, 20th Century and National Geographic. Disney (NYSE: DIS) didn’t provide specifics on products from its partnership with the Lego Group but said the new lineup will include “fan-favorite Disney moments” and new Disney stories.
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