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Apple gains after Morgan Stanley calls stock ‘top pick’ for AI efforts
In what was seen as a move to catch up with Alphabet’s Google and Microsoft-backed OpenAI, the iPad maker last month unveiled Apple Intelligence, luring customers to upgrade their devices to be able to use the new technology. Apple’s shares, which have jumped nearly 20% this year, rose to $235.37 before the bell, giving the company a market value of about $3.6 trillion, the highest in the world. “Apple Intelligence is a clear catalyst to boost iPhone and iPad shipments,” Morgan Stanley analysts said.
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