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Salesforce upgrades marketing, field service and sales tools with AI
Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between companies and their customers.” While that might be overpromising, the new and updated tools aim to — in Salesforce’s words — simplify processes like conversing with customers and reconciling disparate marketing data. “With these latest innovations, Salesforce is exploring how combining marketing and customer service solutions can help global brands pivot to direct-to-consumer and strengthen customer relationships as they navigate social and economic uncertainty, heightened customer expectations and an evolving hybrid working world,” a spokesperson told TechCrunch via email.
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