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Deal Dive: Sagetap looks to bring enterprise software sales into the 21st century

When the founders of Sagetap, Sahil Khanna and Kevin Hughes, started working at early-stage enterprise software startups, they were surprised to find that the companies they worked at were trying to sell their innovative tech through old-school methods like repeated cold emails and calls. Khanna, a former product marketer, and Hughes, a former sales manager, knew these methods weren’t effective to either sell software or help buyers get the solution they needed. “Company executives are frustrated, their email is destroyed,” Khanna, Sagetap’s CEO, told TechCrunch.


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