Facebook has rushed out new policies around the use of influencers by political campaigns on its apps, after Michael Bloomberg paid highly-followed accounts on Instagram to boost his US presidential campaign. — celebrities, models and activists with large online fandoms — to create “branded content” to promote their products. To date, so-called influencer marketing has fallen largely outside of the scope of Facebook’s traditional advertising policies, however, because contracts are drawn up directly between the brand and the creator. Read More...
Facebook has rushed out new policies around the use of influencers by political campaigns on its apps, after Michael Bloomberg paid highly-followed accounts on Instagram to boost his US presidential campaign. — celebrities, models and activists with large online fandoms — to create “branded content” to promote their products. To date, so-called influencer marketing has fallen largely outside of the scope of Facebook’s traditional advertising policies, however, because contracts are drawn up directly between the brand and the creator.
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