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Facebook to introduce new safety tools for advertisers

Facebook Inc. on Wednesday announced new safety tools for advertisers that give them more control over the content where the ads appear. The social-networking giant said it is working with digital-brand companies Integral Ad Science, OpenSlate, and Zefr on the tools, which are expected to be rolled out next year. Facebook's announcement comes amid a swirl of controversy over its decision to run ads from politicians, regardless of their content. Facebook shares are up 50% this year; the S&P 500 index is up 23.6% this year. Read More...

Facebook Inc. on Wednesday announced new safety tools for advertisers that give them more control over the content where the ads appear. The social-networking giant said it is working with digital-brand companies Integral Ad Science, OpenSlate, and Zefr on the tools, which are expected to be rolled out next year. Facebook’s announcement comes amid a swirl of controversy over its decision to run ads from politicians, regardless of their content. Facebook shares are up 50% this year; the S&P 500 index is up 23.6% this year.

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