<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Facebook CEO Mark Zuckerberg on Thursday announced additional steps the company is taking to help secure the “integrity” of U.S. elections by encouraging voting, steering users to authoritative information, and reducing the risks of post-election confusion.” data-reactid=”29″>Facebook CEO Mark Zuckerberg on Thursday announced additional steps the company is taking to help secure the “integrity” of U.S. elections by encouraging voting, steering users to authoritative information, and reducing the risks of post-election confusion.
Among the new measures: Facebook will not accept new political ads in the week before the Nov. 3 election; it will remove posts that claim people will get COVID-19 if they take part in voting; and it will attach an informational label to content that seeks to “delegitimize” the outcome of the election or discuss the legitimacy of voting methods (for example, by claiming that lawful methods of voting will lead to fraud).
And, according to Zuckerberg, Facebook will take action against anyone who tries to claim victory before the ballots are officially counted.
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Zuckerberg, in a Facebook post, said the company is teaming with Reuters and the National Election Pool to provide “authoritative information” about election results. That will be displayed in Facebook’s Voting Information Center and the service will proactively notify users as results become available.” data-reactid=”36″>Zuckerberg, in a Facebook post, said the company is teaming with Reuters and the National Election Pool to provide “authoritative information” about election results. That will be displayed in Facebook’s Voting Information Center and the service will proactively notify users as results become available.
“Importantly, if any candidate or campaign tries to declare victory before the results are in, we’ll add a label to their post educating that official results are not yet in and directing people to the official results,” Zuckerberg wrote.
About the ad ban in the week prior to the Nov. 3 election, Zuckerberg said advertisers will be able to continue running ads they started running before the final week and adjust the targeting for those ads. But, he added, “those ads will already be published transparently in our Ads Library so anyone, including fact-checkers and journalists, can scrutinize them.”
The new steps, the CEO said, build on other work Facebook is doing, including urging people to register to vote. It also will launch a national drive later in September to recruit poll workers, and Facebook plans to provide ad credits to election officials “so they can run ads to recruit poll workers where they are most needed,” Zuckerberg wrote.
“This election is not going to be business as usual,” he wrote. “We all have a responsibility to protect our democracy. That means helping people register and vote, clearing up confusion about how this election will work, and taking steps to reduce the chances of violence and unrest.”
Facebook’s goal is to help 4 million people register as voters — and then vote. Zuckerberg noted that he and his wife, Priscilla Chan, have donated $300 million to “non-partisan organizations supporting states and local counties in strengthening our voting infrastructure.”
<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Zuckerberg also cited Facebook’s recent takedown of a network associated with the Russian-backed Internet Research Agency — the same troll network that spread misinformation on Facebook ahead of the 2016 U.S. election. In addition to foreign actors attempting to meddle in American politics, he said, “we’re increasingly seeing attempts to undermine the legitimacy of our elections from within our own borders.”” data-reactid=”42″>Zuckerberg also cited Facebook’s recent takedown of a network associated with the Russian-backed Internet Research Agency — the same troll network that spread misinformation on Facebook ahead of the 2016 U.S. election. In addition to foreign actors attempting to meddle in American politics, he said, “we’re increasingly seeing attempts to undermine the legitimacy of our elections from within our own borders.”
Add Comment