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The one thing keeping streaming TV from completely taking over
Now that being a cable television cord cutter is no longer outlier territory, the streaming audience has matured into the next phase: optimization. Viewers who have embraced the new landscape of streaming TV options like Netflix, Apple TV+, Disney+, Amazon Prime Video are now looking for a solution to cut though the competitive clutter. Nearly half of those surveyed think that the wider range of streaming TV options now available has made it more difficult to discover and select the content they want.
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