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Fake clicks on online ads costing companies ‘tens of billions’ a year

Fraudsters are milking companies of tens of billions of dollars a year with fake responses to online ads, according to researchers, who say the industry has a far bigger problem than it is willing to admit. have been the scourge of the online marketing world for many years, but are particularly rampant in emerging niches such as clickable ads to download smartphone apps, or ads on smart televisions. Read More...

Fraudsters are milking companies of tens of billions of dollars a year with fake responses to online ads, according to researchers, who say the industry has a far bigger problem than it is willing to admit. have been the scourge of the online marketing world for many years, but are particularly rampant in emerging niches such as clickable ads to download smartphone apps, or ads on smart televisions.

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